![]() I have to admit I’m not very loyal to a specific designer so I have pieces from many, from Proenza Schouler and Christopher Kane to Gucci and Markarian. That makes it much quicker to get dressed in the morning, as I know which items go well together. When I buy something new, I always try it with a few other things in my wardrobe, so that I have some looks in mind for it. I like to take a Marie Kondo approach to new purchases, sticking to things that bring me joy and feel somehow unique or special. I’m normally carrying one of several Anya Hindmarch small crossbody bags I have, too-they instantly brighten your mood with their smiley faces or rainbow motifs I’m obsessed with Nadine Ghosn’s playful bracelets and rings (opens in new tab), which I wear everyday. In winter, I’ll throw on a Brunello Cucinelli cashmere sweater with high-waisted, wide-leg pants. I’ve started doing walking meetings, so my flats collection has definitely expanded-Soludos “Good Vibes” (opens in new tab) sneakers, classic white Air Force 1s, and Nicholas Kirkwood Casati boots. Given the heat in the city, my go-tos now are printed floral sundresses from Dolce & Gabbana and silk tops with high-waisted skirts. I think clothes provide a way to show off your creative side, so I often wear bright colors or prints and statement jewelry or heels. I now have more casual go-to outfits for day-to-day, and more elevated pieces for big meetings or for events where I'm speaking. I’m currently working from my apartment in New York City, so that has certainly changed things. ![]() But I do make sure I have a cup of tea (English breakfast or matcha) in hand before jumping into my inbox and planning out my day. So in the morning, I usually try to squeeze in as much sleep as possible I am typically at my desk within 15 minutes of waking up. I’m a night owl, so I often end up staying up late working and become a bit sleep deprived! I love to work at night that’s often when I do my best work. My least favorite aspect of my job is early morning meetings. This past year, Bashir launched Peek Virtual, (opens in new tab) a platform that helps companies book virtual team bonding experiences (like mixology masterclasses or virtual escape rooms) for their employees. They also leaned into online experiences. Not only did local experiences help get adventurers off the couch, but the model worked for, too: The company bounced back to $50 million in sales just months after rock bottom. ![]() Instead of say, booking tickets for a museum across the world, users can now easily discover which neighborhood hotspot is hosting a socially-distant outdoor festival, or where to meet up for a walking tour. With fewer people jet-setting, Bashir also shifted 's focus to local activities, catering less to tourists and more to people who want to experience their own neighborhoods. So the company revved up their efforts to partner with small businesses: They helped small businesses secure loans (totaling nearly $30 million worth of loans), then developed new software ( PeekPro (opens in new tab)) to help partners safely streamline ticketing, booking, and check-ins. ![]() had nearly zero bookings in April 2020-a far cry from the $1 billion worth of bookings they banked in early 2020. I thought that there had to be an easier way, but I couldn’t find one, so I decided to build it." Build it she did: launched in 2011 and quickly caught the support and backing of investors like Twitter's Jack Dorsey.įor obvious reasons, people were not traveling during the pandemic. "I spent 20 hours trying to find fun experiences for us, like renting a boat and doing a food tour, and it was a big hassle to look up all the reviews and call them to book. "I was planning a birthday trip with my friends to Istanbul," she says. Bashir, who first caught the travel bug after a summer spent volunteering in rural Tanzania, was inspired to launch when a girl's trip became too stressful. ![]()
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